BIG DATA AND INNOVATION IN TOURISM, TRAVEL, AND HOSPITALITY: MANAGERIAL APPROACHES, TECHNIQUES, AND APPLICATIONS

Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. Wydawnictwo: Springer Rok wydania: 2019 Okładka: twarda Liczba stron: 223 Wymiary: 15.5 x 23.5 x 1.4 cm Ilustracje: 32 Illustrations, color; 11 Illustrations, black and white; XII, 223 p. 43 illus., 32 illus. in color. Język: angielski ISBN: 9789811363382