Global E-Commerce

Global e-commerce: Impacts of National Environment and Policy Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Wydawnictwo: Cambridge University Press Rok wydania: 2011 Okładka: miękka Liczba stron: 468 Wymiary: 22.9 x 15.2 x 2.6 cm Ilustracje: Worked examples or Exercises Język: angielski ISBN: 9781107403468