Financial Aspects Of Marketing

Financial Aspects of Marketing Ward Keith Wydawca: Taylor & Francis Ltd Data wydania: 1989 ISBN: 9780750616027 Liczba stron: 446 Format: 240 x 159 x 32 Rodzaj oprawy: Hardback Opis produktu: Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be financially literate .