Direct Marketing in Practice

Direct Marketing in Practice Housden Matthew ,Thomas Brian Wydawca: Taylor & Francis Ltd Data wydania: 2002 ISBN: 9780750624282 Liczba stron: 356 Format: 246 x 189 Rodzaj oprawy: Paperback / softback Opis produktu: Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact, efficiency and return on investment of your activities.