Music, Markets and Consumption (2013)

Music, Markets and Consumption O Reilly Daragh (Lecturer in Marketing Management School University of Sheffield) ,Larsen Gretchen (Department of Management King s College London) ,Kubacki Krzysztof (Keele Management School Keele University) Wydawca: Goodfellow Publishers Limited Data wydania: 2013 ISBN: 9781908999528 Liczba stron: 256 Format: 232 x 155 x 14 Rodzaj oprawy: Paperback / softback Opis produktu: A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.