Trust in Communication Management

Trust in Communication Management This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. Wydawnictwo: Peter Lang AG Rok wydania: 2016 Okładka: miękka Liczba stron: 368 Wymiary: 15 x 28 x 2.2 cm Język: angielski ISBN: 9783631675373