online marketing to investors

Online Marketing to Investors: How to Develop Effective Investor Relations Examines the reasons for the very limited use of online technologies in corporate communications with investors and the sparse academic literature relating to online investor relations. The book then describes ways in which digital mechanisms can build transparent, mutually-beneficial and lasting relationships with investors. Autor: Daniel R. Valentine Wydawnictwo: Business Expert Press Rok wydania: 2015 Okładka: miękka Liczba stron: 75 Wymiary: 15.3 x 22.8 x 1 cm Język: angielski ISBN: 9781631571404