Pow! Right Between the Eyes: Profiting from the Power of Surprise

Pow! Right Between the Eyes: Profiting from the Power of Surprise Nulman Andy Wydawca: John Wiley & Sons Inc Data wydania: 2009 ISBN: 9780470405505 Liczba stron: 240 Format: 213 x 147 x 28 Rodzaj oprawy: Hardback Opis produktu: As the power of traditional marketing wanes, marketers, advertisers, and entrepreneurs are in desperate need of new ways to inspire bored, media-savvy consumers who have grown weary of the same old marketing messages. Pow! Enter Andy Nulman (from the side door, obviously) with the art of surprise marketing.