Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (2022)

Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement group work Wydawca: Taylor & Francis Ltd Data wydania: 2022 ISBN: 9780367641542 Liczba stron: 224 Format: 154 x 233 x 16 Rodzaj oprawy: Paperback / softback Opis produktu: This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.