ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT IN TH

Entrepreneurship & Small Business Management in the Hospitality Industry Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future. Autor: Darren Lee-Ross, Conrad Lashley Wydawnictwo: Taylor & Francis Rok wydania: 2008 Okładka: miękka Liczba stron: 306 Wymiary: 23.6 x 19 x 1.3 cm Język: angielski ISBN: 9780750684484