Business Essentials for Strategic Commu

Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders The rise of digital media and the publics demand for transparency has elevated the importance of communication for every business. Autor: M. Ragas, E. Culp Wydawnictwo: Palgrave Macmillan Rok wydania: 2014 Okładka: miękka Liczba stron: 211 Wymiary: 14.1 x 21.5 x 1.6 cm Ilustracje: XX, 211 p.; XX, 211 p. Język: angielski ISBN: 9781349481880