The Economics and Financing of Media Companies: Second Edition

The Economics and Financing of Media Companies: Second Edition Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high. Autor: Robert G. Picard Wydawnictwo: Fordham University Press Rok wydania: 2011 Okładka: miękka Liczba stron: 286 Wymiary: 22.8 x 15.2 x 1.6 cm Język: angielski ISBN: 9780823232574