The Global Football Industry: Marketing Perspectives

The Global Football Industry: Marketing Perspectives group work Wydawca: Taylor & Francis Ltd Data wydania: 2019 ISBN: 9780367894122 Liczba stron: 352 Format: 210 x 150 x 22 Rodzaj oprawy: Paperback / softback Opis produktu: With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.