Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration

Winning at Mergers and Acquisitions: The Guide to Market-Focused Planning and Integration Clemente Mark N. ,Greenspan David S. Wydawca: John Wiley & Sons Inc Data wydania: 1998 ISBN: 9780471190561 Liczba stron: 352 Format: 263 x 184 x 32 Rodzaj oprawy: Hardback Opis produktu: Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria.