Listen First!: Turning Social Media Conversations Into Business Advantage

Listen First!: Turning Social Media Conversations Into Business Advantage Rappaport Stephen D. Wydawca: John Wiley & Sons Inc Data wydania: 2011 ISBN: 9780470935514 Liczba stron: 320 Format: 158 x 236 x 27 Rodzaj oprawy: Hardback Opis produktu: Synthesizes the industry s best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers.