Consumer Behavior

Consumer Behavior: New Essays on the Study of Consumption Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays. Autor: Morris B. Holbrook Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: twarda Liczba stron: 280 Wymiary: 23.4 x 15.6 cm Ilustracje: 2 Line drawings, black and white; 8 Halftones, black and white; 10 Illustrations, black and white Język: angielski ISBN: 9781032908861