Positioning Theory and Strategic Communication: A new approach to public relations research and practice

Positioning Theory and Strategic Communication: A new approach to public relations research and practice James Melanie (University of Newcastle Australia) Wydawca: Taylor & Francis Ltd Data wydania: 2018 ISBN: 9781138497368 Liczba stron: 228 Format: 156 x 232 x 19 Rodzaj oprawy: Paperback / softback Opis produktu: This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.