Trend Management

Trend Management: How to Effectively Use Trend-Knowledge in Your Company Blechschmidt Joerg Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Data wydania: 2022 ISBN: 9783662647028 Liczba stron: 116 Format: 156 x 217 x 18 Rodzaj oprawy: Hardback Opis produktu: This book offers a compact introduction to the topic of trend management in companies. The author explains the individual activities and results of trend management, and how a sound process can be established in a company.